fun, rebellious, attention-seeking and authentic
two difference audiences parents vs kids
have to be healthy less fat less sugar more fiver, vegan friendly
mischievous, playfull
being out of the weird
launch on 26 of september
chicory root
lunch box category
busciuts
high quality
Marika - foundation of snack zilla
in development for 2 years
launching an campaign at Sainsbury's
healthy snacks of kids
no, brand was appealing for kids
healthy biscuit
aimed at mostly 5-12 years boys
embracing the weird, bold, stand out from the crowd play with the fire
advertise on social media
tiktok, facebook, insta, youtube kids
25k cookies to sell
it takes 2 and half years to be approved by the government healthy guidelines
the price is higher cause the quality of the products are higher and the cheaper competitive uses sugar which is unhealthy
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